observe → understand →
make sense → design
Understanding beyond interfaces.
I'm a UX Researcher & Service Designer who finds
the human story inside messy systems.
How might we design services that feel human in every interaction?
Before questions, I watch. The real story lives in the workarounds.
Single behaviours are anecdotes. Repeated across people, they become signals.
Not just the screen — the ecosystem of pressures and people behind it.
Research only matters if it moves something forward.
Selected Case Studies
StraySafe: Designing an animal-centered service system
Exploring how fragmented stray animal care systems can be transformed into a coordinated ecosystem through collaborative design.
Read case study →Nomadology: Designing a Camping Experience
Service design research and concept for improving the camping experience in India.
Read case study →More Projects Coming Soon
Exploring people, systems and meaningful experiences. Stay tuned.
How I think
I start with observation
Before questions, I watch. The gap between stated and actual behaviour lives in the quiet moments — the workarounds, the hesitations, the things people stop noticing.
I look for patterns
Single behaviours are anecdotes. Repeated across contexts, they become signals. I look for the pressures and beliefs that make people act the way they do.
I care about systems
Not just the screen in front of someone — the ecosystem of pressures, actors, and constraints behind it.
I translate mess into direction
Research only matters if it moves something. I synthesise findings into clear, honest, directional knowledge that teams can act on.
In practice: semi-structured interviews, service blueprints, affinity mapping, and concept testing; most recently across 18 stakeholder interviews with 5 NGOs for StraySafe.